Hands-on: Amazon's New Echo Show – Smaller Size, Lower Price, Bigger Threat To Google?

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Post on May 21, 2025

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Hands-on: Amazon's New Echo Show – Smaller Size, Lower Price, Bigger Threat to Google?

Amazon has just dropped a smaller, more affordable Echo Show, and it's shaking up the smart display market. This isn't just a minor refresh; the new Echo Show 5 (2nd Gen) packs a punch, potentially posing a significant challenge to Google's Nest Hub lineup. We got our hands on one to see if the hype is real.

A Smaller Footprint, Bigger Impact:

The most immediate difference is the size. The new Echo Show 5 boasts a 5.5-inch display, significantly smaller than its predecessor and many competitors. This makes it ideal for bedside tables, smaller kitchens, or even dorm rooms. The smaller form factor doesn't compromise on features, however. The crisp display remains vibrant, and the sound quality, while not booming, is surprisingly robust for its size. This compact design is a clever move by Amazon, targeting users who may have been hesitant to adopt a larger smart display due to space constraints.

Price Point Power Play:

Amazon’s strategic pricing is another key aspect. The Echo Show 5 (2nd Gen) undercuts many competitors with a significantly lower price point. This accessibility makes smart home technology available to a broader audience, further solidifying Amazon's position as a leader in the smart home ecosystem. This lower price doesn't mean sacrificing quality; Amazon has cleverly optimized the components to deliver a competitive product without the premium price tag.

Familiar Features, Enhanced Experience:

The new Echo Show 5 retains all the core features we've come to expect from the Echo family:

• Alexa Voice Control: Seamless integration with Alexa allows users to control smart home devices, set alarms, play music, make calls, and much more using only their voice.
• Video Calling: Connect with family and friends via video calls using the integrated camera.
• Smart Home Hub: Control compatible smart lights, thermostats, and other devices directly from the display.
• Entertainment Center: Stream music, watch videos, and access news and weather updates effortlessly.

But What About Google?

The new Echo Show 5 directly challenges Google’s Nest Hub (2nd gen). While Google boasts its superior Google Assistant integration and potentially slightly better screen resolution in its higher-end models, Amazon's aggressive pricing and compact design could steal significant market share. The deciding factor for many consumers may well come down to personal preference regarding the virtual assistant and the specific smart home ecosystem they are already invested in.

The Verdict:

Amazon's new Echo Show 5 is more than just a smaller, cheaper version of its predecessor. It’s a strategically crafted device that broadens the appeal of smart displays, making them accessible and desirable to a wider range of consumers. While Google remains a strong competitor, the Echo Show 5’s compelling price and convenient size present a serious challenge, indicating a potentially significant shift in the smart display market landscape. This is a win for consumers who now have even more compelling options to choose from. The question is: will you choose Amazon's affordability or Google's ecosystem?