Interview: Julian Ogrin Of Kayo Sports On AFL Gather Round And The DAZN Collaboration

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Post on Apr 13, 2025

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Interview: Julian Ogrin of Kayo Sports on AFL Gather Round and the DAZN Collaboration

Kayo Sports' Head of Sports Partnerships, Julian Ogrin, discusses the success of the AFL Gather Round and the exciting new collaboration with DAZN.

The AFL Gather Round was a resounding success, captivating fans and showcasing the league's growing popularity. But behind the scenes, broadcast partnerships are crucial to delivering this spectacle to millions. We spoke with Julian Ogrin, Kayo Sports' Head of Sports Partnerships, to gain insights into the event's success and the innovative collaboration with global sports streaming giant, DAZN.

H2: The Unprecedented Success of AFL Gather Round

The Adelaide Oval hosted a record-breaking number of fans during the AFL Gather Round, creating an electric atmosphere. Ogrin attributes this success to several factors: "The concentrated schedule in one city created a unique festival atmosphere," he explains. "It was a fantastic opportunity to engage new fans and deepen the connection with existing ones. The energy was palpable." The strategic location of Adelaide, offering ease of access for fans from across the country, also played a significant role in the event's phenomenal attendance. The strategic planning and execution, including effective marketing and promotion, significantly contributed to the event's triumph.

H2: Kayo Sports' Role in Delivering the AFL Experience

Kayo Sports played a pivotal role in bringing the AFL Gather Round to viewers nationwide. Ogrin highlights their commitment to delivering a premium viewing experience: "We invested heavily in technology and production to ensure viewers received the best possible coverage, regardless of their location. This included multiple camera angles, expert commentary, and interactive features, enhancing the viewing experience significantly." Kayo's seamless streaming, interactive features like split-screen viewing and multi-angle replays, ensured fans felt connected to the action, regardless of their physical distance from the stadium.

H3: Key Highlights of Kayo's AFL Gather Round Coverage:

• Uninterrupted Streaming: Kayo ensured flawless streaming throughout the event, minimizing technical issues.
• Multiple Camera Angles: Viewers could select from various camera angles, offering a more immersive experience.
• Expert Commentary: Top-tier commentators provided insightful analysis and commentary.
• Interactive Features: Split-screen viewing and multi-angle replays enhanced engagement.

H2: The Kayo and DAZN Partnership: A Global Reach for Australian Football

The partnership between Kayo and DAZN marks a significant step for the AFL's international reach. "Collaborating with DAZN opens doors to a global audience," Ogrin explains. "It's an exciting opportunity to showcase Australian Rules Football to a broader international market and grow the sport's global footprint." This collaboration allows DAZN subscribers in various international markets access to AFL content, potentially attracting new fans and expanding the league's global appeal. This strategic alliance signifies a significant step towards internationalizing Australian Rules Football.

H2: Future Prospects and the Growth of AFL

Looking ahead, Ogrin is optimistic about the future of the AFL and its continued growth: "The Gather Round’s success demonstrates the AFL's ability to innovate and reach new audiences. We are committed to continuing to provide a first-class viewing experience, working closely with the AFL to further grow the game's popularity both domestically and internationally." This partnership shows a clear intention to make the AFL more globally accessible, building upon the success of the Gather Round.

H2: Conclusion: A Winning Combination

The AFL Gather Round, coupled with the strategic partnership between Kayo and DAZN, signals a bright future for Australian Rules Football. Julian Ogrin's insights showcase Kayo's dedication to providing a premium viewing experience, and the collaboration with DAZN promises to propel the AFL's global reach to new heights. The future looks incredibly promising for the sport, with innovative strategies paving the way for continued growth and fan engagement.