Julian Ogrin (Kayo Sports) Discusses DAZN Deal & AFL Gather Round Success

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Post on Apr 13, 2025

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<h1>Julian Ogrin (Kayo Sports) Discusses DAZN Deal & AFL Gather Round Success</h1>

Kayo Sports' Chief Executive Officer, Julian Ogrin, has lauded the success of the AFL Gather Round and discussed the implications of the recent DAZN deal, highlighting the evolving landscape of sports streaming in Australia. The recent partnership with DAZN, a global sports streaming service, marks a significant step for Kayo, solidifying its position as a leading platform for live sports in the country.

<h2>AFL Gather Round: A Resounding Success</h2>

The inaugural AFL Gather Round in Adelaide proved to be a massive hit, shattering attendance records and generating significant buzz across the nation. Ogrin praised the event's success, stating, "The Gather Round exceeded all expectations. The atmosphere in Adelaide was electric, and the fan engagement was simply phenomenal. This highlights the incredible passion Australians have for AFL and the power of live sport." The event's success underscores the growing demand for live sports streaming, a sector where Kayo is firmly positioned for continued growth. The high viewership figures on Kayo during the Gather Round further solidified the platform’s dominance in the Australian market.

<h3>Key Takeaways from the Gather Round:</h3>

• Record-breaking attendance: Adelaide hosted unprecedented crowds, showcasing the enduring appeal of AFL and the success of the Gather Round format.
• Increased viewership on Kayo: The platform reported significantly higher than average viewership numbers during the event, proving the platform's value proposition to sports fans.
• Positive economic impact: The event injected millions of dollars into the South Australian economy, boosting local businesses and tourism.

<h2>DAZN Partnership: Expanding Kayo's Reach</h2>

The recent partnership with DAZN opens exciting new avenues for Kayo. This collaboration will provide Australian sports fans with access to a wider range of international sporting events. Ogrin commented, "Our partnership with DAZN is a strategic move that strengthens our commitment to delivering the best possible sports viewing experience to our subscribers. We're excited about the opportunities this collaboration brings and the expansion of our content library." The deal underscores Kayo's commitment to innovation and its ability to adapt to the ever-changing digital media landscape.

<h3>Benefits of the DAZN Partnership for Kayo Subscribers:</h3>

• Access to international sports: Subscribers will gain access to a broader range of sports, beyond the current offerings, including potentially boxing, combat sports, and various international football leagues.
• Enhanced user experience: The integration of DAZN's content onto the Kayo platform promises a seamless and improved user experience.
• Increased value proposition: The addition of international sports significantly enhances the value proposition for Kayo subscribers, justifying the subscription cost.

<h2>The Future of Sports Streaming in Australia</h2>

Ogrin believes that the future of sports streaming in Australia is bright, driven by the continued growth of digital consumption and the increasing demand for live sports content. He emphasized Kayo’s dedication to providing a high-quality, user-friendly platform, continuously evolving to meet the demands of a digitally-savvy audience. This includes investment in technological advancements, ensuring a seamless streaming experience across all devices. The success of the AFL Gather Round and the strategic DAZN partnership positions Kayo favorably for continued growth and market leadership. The platform is likely to continue innovating and adapting to remain at the forefront of Australia's booming sports streaming market. Key to this success will be the continued focus on user experience, content diversification, and strategic partnerships.