Link11's New Branding: A Single Platform For Three Powerful Brands

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Post on May 03, 2025

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Link11's New Branding: A Single Platform for Three Powerful Brands

Link11, a leading provider of cybersecurity solutions, has unveiled a significant rebranding initiative, unifying its three powerful brands – Link11, Appgate SDP, and Intrinsa – under a single, cohesive platform. This strategic move aims to streamline the customer experience and showcase the company's comprehensive approach to digital security. The rebranding signifies more than just a visual refresh; it represents a fundamental shift in how Link11 positions itself in the competitive cybersecurity market.

A Unified Front Against Evolving Threats:

The cybersecurity landscape is constantly evolving, with threats becoming increasingly sophisticated and pervasive. Traditional security solutions often struggle to keep pace, leaving businesses vulnerable. Link11's new branding reflects its commitment to providing a unified, comprehensive solution capable of addressing these complex challenges. By consolidating its brands, Link11 offers a streamlined approach to securing businesses of all sizes, from small enterprises to large corporations.

Beyond a Logo Change: A Holistic Approach to Security:

This isn't just about a new logo and color scheme. Link11's rebranding represents a deeper commitment to integrating its various security offerings into a single, user-friendly platform. This unified approach allows for better collaboration between different security tools, providing a more holistic and effective security posture. Customers will benefit from:

• Simplified Management: One platform, one interface, one point of contact for all security needs.
• Enhanced Visibility: Gain a comprehensive overview of your security landscape, identifying and addressing vulnerabilities more efficiently.
• Improved Efficiency: Streamlined workflows and reduced complexity lead to improved operational efficiency.
• Cost Savings: Consolidation reduces the need for multiple vendors and contracts, leading to potential cost savings.

The Power of Three, United as One:

The three brands – Link11, Appgate SDP, and Intrinsa – each bring unique strengths to the table:

• Link11: Known for its robust DDoS protection and application security solutions.
• Appgate SDP: A leader in software-defined perimeter (SDP) technology, securing access to applications and data.
• Intrinsa: Specializes in advanced threat detection and response, leveraging AI and machine learning.

By integrating these strengths, Link11 now offers a complete suite of security services, addressing the needs of modern businesses facing increasingly complex threats.

Looking Ahead:

Link11's rebranding signals a new era for the company. The unified platform will enable it to better serve its customers, providing more comprehensive, efficient, and effective security solutions. This move positions Link11 as a major player in the cybersecurity market, ready to tackle the ever-evolving landscape of digital threats. The company is poised for continued growth and innovation, driven by its commitment to providing cutting-edge security technologies and a seamless customer experience. This rebranding represents a significant investment in the future of cybersecurity, promising enhanced protection and peace of mind for businesses worldwide. The new branding is a clear indicator of Link11's ambition to become the go-to provider for comprehensive, integrated cybersecurity solutions.