Multi-Year Partnership Extension Announced: Ticketmaster And Crown Resorts

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Post on May 08, 2025

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Ticketmaster and Crown Resorts Extend Partnership for Multiple Years

Sydney, Australia – October 26, 2023 – In a move that solidifies their long-standing relationship, global ticketing giant Ticketmaster and Australian entertainment and hospitality powerhouse Crown Resorts have announced a multi-year extension to their existing partnership. This significant agreement ensures Ticketmaster will remain the exclusive ticketing provider for Crown’s extensive portfolio of events and entertainment experiences across its various properties.

This renewed partnership signifies a continued commitment to delivering seamless and secure ticketing solutions to Crown Resorts' patrons, encompassing a wide range of events, from high-profile concerts and sporting events to exclusive club nights and theatrical performances. The agreement underscores the success of their previous collaboration and the mutual benefits derived from their shared focus on delivering exceptional customer experiences.

A Winning Combination: Benefits for Both Companies and Customers

The extension of this partnership benefits both Crown Resorts and Ticketmaster in several key ways:

• For Crown Resorts: The continued partnership with Ticketmaster guarantees access to a robust and reliable ticketing platform, capable of handling high volumes of transactions securely and efficiently. This ensures a smooth ticketing process for Crown's diverse range of events, minimizing disruptions and enhancing customer satisfaction. It also allows Crown to focus on delivering exceptional entertainment experiences rather than managing complex ticketing infrastructure.

• For Ticketmaster: The agreement represents a significant win for Ticketmaster, strengthening its position within the lucrative Australian entertainment market. This long-term partnership provides a stable revenue stream and expands Ticketmaster's reach to a large and engaged audience of Crown Resorts patrons.

• For Customers: Ultimately, the biggest beneficiary of this extended partnership is the customer. The agreement guarantees access to a reliable, user-friendly ticketing platform, offering a secure and streamlined purchase experience. This minimizes the risk of fraud and ensures a seamless journey from ticket purchase to event entry.

Beyond Ticketing: A Broader Strategic Alliance

The partnership extends beyond simple ticketing provision. Both companies have expressed their intention to collaborate on innovative initiatives designed to enhance the overall customer experience. This could include exploring the integration of new technologies, such as mobile ticketing and enhanced security features, to further improve the event-going experience.

Looking Ahead: A Future Focused on Innovation

The multi-year extension is a testament to the success and mutual benefit derived from the existing collaboration. Both Crown Resorts and Ticketmaster are confident that this renewed partnership will further strengthen their respective positions within the Australian entertainment landscape. The focus will be on leveraging innovation and technology to deliver even more seamless and exciting experiences for customers attending events at Crown properties nationwide.

Keywords: Ticketmaster, Crown Resorts, partnership, ticketing, entertainment, Australia, events, concerts, sports, technology, mobile ticketing, customer experience, strategic alliance, multi-year agreement, exclusive provider.