Origin Talks To Impact Future AFL Gather Round Events

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Post on Apr 10, 2025

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Origin Talks to Impact Future AFL Gather Round Events

The AFL's hugely successful Gather Round event, held in Adelaide in 2023, is set to undergo significant changes in future iterations, following discussions between the AFL and various stakeholders, including state governments and the clubs themselves. The unprecedented success of the inaugural event, which saw record crowds and significant economic benefits for South Australia, has fueled conversations about expanding the concept and potentially rotating the host city.

A Statewide Celebration: The Success of Gather Round 2023

The 2023 AFL Gather Round was a resounding triumph, exceeding all expectations. Adelaide's streets buzzed with footy fever as fans flocked to witness eight thrilling matches across the city. The event generated significant media coverage, attracting both domestic and international attention, showcasing Adelaide as a vibrant and passionate sporting destination. Beyond the on-field action, the economic impact was substantial, boosting tourism and hospitality businesses across South Australia. This success has naturally led to discussions about how to build on this momentum.

The Future of Gather Round: Key Discussion Points

The AFL's post-event analysis, coupled with feedback from clubs, sponsors, and the South Australian government, is shaping the future direction of the Gather Round. Key discussion points include:

• Rotating the Host City: The potential to rotate the Gather Round between different states is a major talking point. This would allow other regions to experience the economic and social benefits of hosting such a large-scale event, creating a national celebration of Australian Rules Football. States like Victoria, Western Australia, and Queensland are likely contenders.

• Expanding the Event: Increasing the number of matches played during Gather Round is also under consideration. This could extend the event over a longer period, generating even greater economic impact and excitement for fans across the country.

• Improving Fan Experience: While the 2023 event was overwhelmingly positive, the AFL is keen to refine the fan experience further. This may involve improvements to ticketing, transportation, and venue accessibility, ensuring that future events are even smoother and more enjoyable for attendees.

• Balancing the Needs of Clubs: The AFL acknowledges the logistical challenges faced by clubs when participating in Gather Round, particularly in terms of travel and scheduling. Finding a balance between maximizing the event's impact and minimizing disruption to clubs' regular schedules remains a priority.

State Government Involvement: A Crucial Partnership

The involvement of state governments is vital to the success of the Gather Round. Securing government support for infrastructure improvements, marketing initiatives, and logistical support is crucial in ensuring the event's continued growth and profitability. Discussions with potential host states will need to address these factors to ensure a seamless and successful event.

Looking Ahead: A National Celebration of AFL

The future of the AFL Gather Round is bright. Building on the incredible success of the 2023 Adelaide event, the AFL is committed to creating a national celebration of Australian Rules Football, ensuring that the Gather Round continues to grow and thrive in the years to come. The ongoing discussions will shape the evolution of this unique event, ensuring its continued success and positive impact on the sport and the wider community. The coming months will undoubtedly reveal more details as the AFL finalizes its plans for future Gather Round events.