Smaller, Cheaper Echo Show: Amazon's Latest Challenge To Google's Nest Hub

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Post on May 21, 2025

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Amazon's Echo Show 5 (2023): A Smaller, Cheaper Smart Display Takes on Google's Nest Hub

Amazon is heating up the smart display market with the release of its latest Echo Show 5 (2023). This smaller, more affordable iteration directly challenges Google's popular Nest Hub, offering a compelling alternative for budget-conscious consumers seeking a versatile smart home hub. But does it deliver on its promise? Let's dive in.

A Price Point Designed to Compete:

The most significant difference between the new Echo Show 5 and its predecessors lies in its price. Amazon has strategically positioned the device to undercut the competition, making it a highly attractive option for those looking for a smart display without breaking the bank. This aggressive pricing strategy is clearly aimed at capturing a larger market share, particularly among consumers who may have previously considered the Nest Hub as their primary choice. The lower price point doesn't necessarily mean a compromise on features, however, as we'll explore below.

Familiar Features, Refined Design:

While smaller than its larger Echo Show siblings, the new Echo Show 5 (2023) retains many of the key features that make Amazon's smart displays so popular. This includes:

• Alexa Integration: Seamless integration with Amazon's Alexa voice assistant allows users to control smart home devices, play music, make calls, set alarms, and much more, all hands-free.
• Video Calling Capabilities: The 5.5-inch display facilitates video calls with other Echo Show devices or anyone using the Alexa app, making it perfect for keeping in touch with family and friends.
• Smart Home Control: Control compatible smart home devices from a central hub, managing lighting, thermostats, and other connected gadgets with ease.
• Improved Audio: Amazon claims improved audio quality over previous iterations, promising a richer and clearer sound experience for music and other audio content.
• Sleek and Compact Design: The smaller footprint makes it ideal for smaller spaces, bedrooms, kitchens, or even desks without dominating the area.

Key Differences from the Google Nest Hub:

While both devices compete in a similar market segment, key differences exist:

• Ecosystem Integration: The Echo Show 5 is deeply integrated into the Amazon ecosystem, working seamlessly with other Alexa devices and Amazon services like Prime Video and Audible. The Nest Hub, conversely, is tightly linked to Google services like YouTube and Google Photos.
• Price: The Echo Show 5 (2023) is generally more affordable than the Nest Hub, making it a budget-friendly option.
• Display Size: While both have smaller displays compared to larger smart displays, the difference in screen size will impact the user experience, particularly when watching videos or viewing photos.

The Verdict: A Strong Contender in the Smart Display Arena

Amazon's Echo Show 5 (2023) represents a significant move in the smart home market. Its aggressive pricing and inclusion of core smart display features make it a strong contender against Google's Nest Hub. Whether it's the superior choice depends ultimately on individual user preferences and integration with existing smart home ecosystems. However, for consumers seeking a budget-friendly, versatile, and feature-rich smart display, the new Echo Show 5 (2023) is definitely worth considering. The smaller size and refined design are added bonuses, making it a practical and stylish addition to any home.